OUR BUSINESS MODEL

The Raven corporate business model is our platform for success. That’s why we spend so much time working on it and trying to get it right. If the model is wrong, nothing that follows will have any long-term value. Our business model is defensible, sustainable and gives us an opportunity for good financial returns. It’s based on three key elements:

• First, we establish strong positions in niche markets where we can be a leader and have some pricing flexibility. Being in niche markets somewhat limits our growth, but it earns us better than average profit margins.
• We attempt to “China-proof” the business by staying out of cheap-labor, commodity-type products. Our model is based on innovation, speed and high levels of engineering support and customer service.
  
• We make corporate responsibility a core value. Some people think that the only responsibility of business is to make money. That’s wrong. Corporate integrity and reputation attract good employees, customers and investment capital – and that’s what maximizes long-term success.

Raven Industries, Inc.
P.O. Box 5107, Sioux Falls, SD 57117-5107
PH: (605) 336-2750